Since 1893 made in France, Email Diamant cosmetic toothpaste has added pink colour to gums of customers worldwide; thereby intensifying the white colour of the teeth. Now Email Diamant toothpaste comes with natural particles that are light reflectors, to give teeth an even greater sparkle. It's polishing agents gently clean your teeth and leave a fresh clean sparkling smile. Email diamant red toothpaste, bicarbonate & fluoride toothpaste, and whitening & anit-staining toothpaste, all whiten teeth and each provide their own purpose depending on your specific needs. Once you experience this toothpaste you'll never go back!