Intelligent smile care is the brainchild of Dr. Irwin Smigel, world-renowned “Father of Aesthetic Dentistry” and founder and president of the American Society for Dental Aesthetics.

Having been at the forefront of every major new development in dentistry over the past three decades including laminates, veneers, non-surgical facelifts and tooth whitening, Dr. Smigel sought to create a revolutionary product line that whitened teeth but also left them stronger and healthier. The resulting collection couples advanced scientific formulas with intuitive usage for complete oral care.

Our expertly formulated smile care solution cleans, freshens, protects and whitens your teeth for a healthy mouth and a whiter smile. This is intelligent smile care.